Saturday, December 28, 2019

Psychological Properties Of Ya Essays - 2216 Words

Beyond Boredom: Studies on the physical and psychological properties of yawning The act of yawning has been observed in all vertebrates, and occurs in humans as early as minutes after birth, so it must have some definitive physiological purpose. Until recently, most scientists believed yawning was a respiratory function, triggered by a surplus of carbon dioxide in the bloodstream. In the past decade, however, studies have suggested that yawning acts as a mediator of activity and arousal levels. The evaluation that follows will examine three such studies and the evidence they contribute to this hypothesis. nbsp;nbsp;nbsp;nbsp;nbsp;The first study (1) examined the connection between yawning and activity on a physical level. Previous†¦show more content†¦However, no significant change in heart rate was measured during the subjectsamp;#8217; initial yawns, and no effects became apparent with successive yawns. Interestingly enough, the control group provided very similar data. The results showed that during both the opening-mouth and deep breathing trials, control subjects experienced an initial increase in skin conductance with the first yawnlike action that remained high through the rest of the trial. Also in agreement with the experimental data, the control subjectsamp;#8217; heart rate was not significantly affected by either of these actions. The results show that both yawning and two of its major physical components (opening the mouth and taking a deep breath) cause an increase in skin conductance, which indicates an increase in arousal. The authors of this study did not provide a detailed analysis of the results or of the experimentamp;#8217;s possible flaws. They imply that the results agree with earlier research on the subject, such as the rat experiment previously mentioned. However, previous research suggested that yawning increased because of arousal; this study implies that arousal increases because of yawning. Furthermore, it is reasonable to question whether the testing methods of this experiment may have had an effect on the results. The study was conducted in a lab, and subjects were adorned with sensors andShow MoreRelatedCultural Relativity: the Root Cause of Conflict in Nigeria1428 Words   |  6 Pagesthis superiority tendency in our different cultures that forms the bedrock of conflict in Nigeria. By conflict in Nigeria I mean any form of violent act (political, economic, social, and religious) that tantamount to the destruction of life and property of a lot of innocent life. Conflicts, be it cultural or religious conflicts are about the nature of reality and different interpretations of it. In fact, cultural or religious conflict is nothing but crisis and clashes of values. All cultural aspirationRead MoreF. D. Salinger s Catcher Of The Rye1721 Words   |  7 Pagescannot make the connection†(Privitera 205). This directly correlates with Holden’s dubbing of many people, practices, or labeling things as â€Å"phony.† He refers to the school and each of the students individually as â€Å"phony,† and calling out, â€Å"Sleep tight, ya morons!†(59) when he leaves Pencey for the last time. This demonstrates Holden’s use of â€Å"phoniness† to describe anything that doesn’t meet his internal wants or needs, therefore making it unapproachable or â€Å"phony.† Holden’s distancing himself sociallyRead MoreDiscourse Analysis Mini Research4784 Words   |  20 Pageskinds of media such as television, radio, internet, newspaper, and even in media socials. One of the phenomenal public figure is an Indonesian singer, Syahrini, who is known by her words. She produces some famous words such as sesuatu, Alhamdulillah ya, cetar membahana, and the last one is terpampang nyata. Those five words are famous among our society and everyone often us e them in daily communication. How do Syahrini’s words influence language use in socio cultural? Of course, there is a reasonRead MoreHow significant is feminist art in China and what is the future of it?1932 Words   |  8 Pagessomehow dominate. In social life, gender inequality is very much in the field of social and employment of female gender identity, the main ideology is still the absolute dominance of male chauvinism. Third, feminist enlightenment does not start, psychological orientation and values of the community and did not complete the task of feminist enlightenment, almost all Chinese womens liberation movement and the national crisis, the fortunes together, so that women can not get rid of the final liberationRead More Essay on the Devil in Paradise Lost, Holy Bible, Faust, and Devil and Tom Walker3107 Words   |  13 Pagesappealing to his most present anxieties. He first abducts Toms aggravating wife and then satisfies his financial desires, setting him up in business. Years later, in a heated argument with a friend and client, who is begging Tom not to foreclose on his property, Tom dares the devil take me...if I have made a farthing! Instantly, despite his recent repentance, the devil comes to keep the pact made years before.8 In this song, the devil is represented as a businessman in need of increasing inventory: heRead MoreHow Parents Can Prevent Bullying At School3046 Words   |  13 PagesUS. Statistics show that out of every four school-going children, at least one of them is a victim of this vice. It is even more alarming that bullying has implications beyond physical or emotional torture. Dropping out of school, loss of property, psychological breakdown, poor performance and even suicide are the potential effects of bullying. Due to the imminent dangers portrayed by this form of torture, parents are seeking ways of protecting their children while at school. They are finding an umbrellaRead MoreIgbo Dictionary129408 Words   |  518 Pagesa long vocabulary compiled by G.W. Pearman in several MS copies. The copy I have made use of is written in blue ink in a foolscap notebook, with additions in red ink, and is 188 pages long. It has no title, but is marked on the inside cover: The property of the C.M.S. Niger Mission, ONITSHA, with a note Copyright reserved!! and the authors signature, dated once 12.9.56 and once 13.2.57. This manuscript came to me through the suggestion of Miss M.M. Green, who, learning that I was beginning theRead MoreGobekli Essay2989 Words   |  12 Pagesolder [deeper] structures belong to the pre-pottery Neolithic A period, which is designated as Natufian with a date range of 12,000 to 9,000 ya, [†¦] these structures are more elaborate, and include most of the T-shaped stones and animal carvings. [The newer, top level belongs to] a period known as the pre-pottery Neolithic B which as an age range of 9,000 to 8,000 ya.† (Author unknown). What is most riveting however, is its age. Using organic material embedded in the faà §ade of its stone pylons, GobekliRead MoreViolence Suffered by Natives of Kashmiris Essay2870 Words   |  12 Pagespages, periodicals, newsletter etc) duly cited as footnotes on each page. Cycles of violence: The impact of human rights violation on Kashmiris-with special reference to Women and children 1947-48: Chaliyuv, Raliyuv ya Galiyuv! Literally translated as: Flee, Convert (Blend) Or Die! 1989-90: Asi gachchi Pakistan, Batao roas te Batanev san! Literally translated as: We want Pakistan, with their (Kashmiri) women and without their men. Unending cycles of violenceRead MoreLaw Mcq6447 Words   |  26 Pages he may seek the reasonable value of his services through which remedy? Your answer:  Reformation The correct answer:  Quasi contract.INCORRECT. Quasi-contract allows the court to allow a plaintiff to recover a reasonable value for his service or property in the absence of a valid contract. This is the proper remedy in this case.   | | 7. | Incorrect | Phillip was an inventor who had just invented a new electronic measure for calibrating ovens. One of his former friends in a hardware store where

Friday, December 20, 2019

Iago The Rhetorician Conspirator - 1680 Words

Davin Truong Professor Bains English Writing 301 11/13/14 Iago: The Rhetorician Conspirator In William Shakespeare’s Othello, the antagonist Iago is arguably the most heinous villain in all of literature. His ability to shape shift in and out of character is what makes him unique. His tactics are similar to that of a cold blooded chameleon. Iago’s art of persuasion, his mastery of rhetoric as well as his ability to sense his victims’ insecurities and weaknesses, is what makes him so diabolically ruthless. Throughout the play, one can truly see the power of words and their delivery, and the massive influence that they can have over people. Iago employs charlatan techniques to appeal to his victims’ emotional, logical and ethical weaknesses for his own selfish political gain. Iago’s rhetorical methods entrances many of the key characters and leads them to arrive at the assumptions he wants them to reach. Through these methods, Iago is able to transform Othello from a calm, collected, composed general to an insecure, emotional, and mal leable puppet. Through his manipulation of all the key characters, Iago is nonetheless able to remain in favored perception, as he is ironically referred to as â€Å"honest Iago†. What makes Iago so intriguing, is his ability to carry out his selfish agenda without being detected. Iago utilizes reverse psychology, indirect insinuations, and explicit imagery to deceive others and force them under his spell. Iago’s intentions are always

Thursday, December 12, 2019

Cultural Tourism Focused Cultural History â€Myassignmenthelp.Com

Question: Discuss About The Cultural Tourism Focused Cultural History? Answer: Introduction Cultural attraction if one of the main topic of discussion in contemporary tourism. Traditionally, cultural tourism focused on the cultural history, landscapes and land monuments of a community. Today, people travel across different places for common aspects such as education, religion, and popular culture(Richards, 2011). The diversification of heritage provides fresh opportunities for the industry because of the new patterns, which attract tourists. Globalization is one of the reasons for this diversity because it provides insight into new lifestyles, values, and events. Cultural exchange accounting global community has led to the development of these diversities in national, regional and global systems. These changes are evident in the customs, beliefs, social institutions and material products. Using the Hofstedes model of cultural dimensions, this report explains the diversities in beliefs, attitudes, meanings and spatial relations while highlighting common attributes. It looks at the disappearance of cultural identifies caused by looted artifacts. It also identifies the role of conflict, wars, ownership, identity and commemoration. Cultural tourism also has an interest on repatriation and its destructive effects on tourism(Maria Munar, 2011). The emergence of a collective form of cultural identity in the global system comes about because of popular culture, repatriation and collective memory and other factors. Discussion about the dissonance arising from this change indicate a lack of harmony on cultural values. Different approaches to heritage Hofstedes cultural heritage describes elements of culture in relation to national influences to language, Arts Sciences, Spirituality, Social activity and interaction(Hofstede, 2011). This explains the national variability and collectiveness in main cultures and their subcultures. He points out that people in a community share these aspects. The approach explains the adoption of global education, technology and innovation across different regions. These are what defines the variability in lifestyle, language, behavior, ideology and heritage. Cultural tourism concerns itself with culture. It allows people to travel from different geographical regions in order to experience its diversities (Csapo, 2012). This includes the history, language, lifestyle, ideologies and traditions. Heritage attractions have economic and sociocultural benefits hence need maintenance and protection. The varying geographical and cultural environments causes people to move from one area to another. Different factors draw visitors to heritage sites. Among these is education and religion, which has been the cause for tourism across different sectors. Research into the motivational factors in modern day tourism indicates changes in the choice of destination (Richards, 2011). Distinct geographical locations and landscapes indicate different lifestyles and people hence the elaborate distinct attributes. Visitors want an experience of the Mediterranean climate, the food, its people and natural environment. Tourists from Scandinavian and snow prone areas still crave the sunshine in the tropics. Globalization effects on tourism supports the collective memory, which highlights collective ideas behind tourism. The contemporary tourist looks for shopping sites, collective entertainment spots, and other social experiences. People build collective memory based on nationalistic roots. Australians tourists would visit Europe because its national affiliation. Among the attractions in this case is landmark sites in the UK institutions and landscapes. The universalization of global issues such as terrorist attacks makes the US twin towers a tourist attraction as people make visits to play homage to the fallen. Cultural landscapes include symbolic experiences in which Jews, Christians and Muslims find motivation in visiting religious sites for pilgrimage. Popular culture is also a motivation for (Yong, et al., 2016). This marketing Hollywood, Bollywood, and Disney land popular sites for global tourists today. The contemporary ideas in entertainment represents themes that receive global acceptance. It has also led to the emergence of interest groups, which continue to gain autonomy in the national systems. Today, technology links, media and entertainment scenes influence the choice of vacation for newlywed couples and much more. People get influences from what they see online and in TV shows. The heritage policies in Australia provides leadership standards for heritage bodies (Australia ICOMOS, n.d.) . Among this is the recognition of indigenous communities as heritage. This calls for the effective management of tourism through policies and it features the involvement of the local communities. Changes in legislation has also led to the adoption of sustainability for conservation. The indigenous communities have also brought about repatriation debates and the disharmony on contested boundaries. Contemporary issues in real world Conflict affects heritage in many ways. In the recent times, civil wars and terror groups have destroyed heritage sites in Syria and Iraq(Curry, 2015). Terrorism has made important locations insecure for tourists. Christians who would have wanted to learn about Islam no longer have the confidence to visit Muslim countries like North Africa for fear of terrorism encounters. Terrorism affects all parts of the world and Europe has faced more attacks recently. Looting of artifacts across history includes stolen Greek arts and modern day World Heritage Sites in the hinterland(Alcock, et al., 2015). This vandalism has had an effect on documentation of historical factors as well as the physical destruction of sites. As a result, other modes of tourist attraction have emerged. For some tourists urban development is an interesting phenomenon. Regions such as Dubai continue to benefit from this new tourist focus. Following historical events, suggestions for the repatriation of heritage elements like antiques came up. However, this led to looting of valuable items from museum artifacts. Issues of ownership and identity continue to face political influences. Jerusalem as a major tourist point shows identity as a factor of influence for Muslim, Christian, and Jewish tourists (Mazumdar Mazumdar, 2004) . This is a split between traditional, political and religious affiliations. Its destruction represents the destruction of heritage, ancestry, landscape and tourist sites. Conflict in ownership of heritage is also evident in the case of indigenous groups and the non-indigenous as seen in New Zealand and Asia. The destruction of cultural elements in order to put up urban development comes with negative effects on the cultural communities as well as the landscape. Commemoration as a tourist aspect of cultural heritage also shows new elements. The global community shares common commemoration in universal and sector events. People travel to different parts of the world for common celebrations like Valentines, weddings and anniversary celebrations. For example, the Caribbean receives visitors for vacation and honeymoons because of the climatic conditions. On the other hand, religious celebrations like Christmas, and Easter lead people to travel to their home areas to be with friends and family. Political and social commemorations such as commonwealth games dictate the tourism trends(Stone, 2012). Contesting Diversification Discussions against the uniqueness of culture point at the risks of marinating cultural heritage. As discussed. Factors such as looting, ownership claims and conflicts have destroyed the essence of cultural attractions. As a result, tourists no longer feel the push to travel in different places for a unique experience. Contemporary issues like insecurity also influence the movement of people across destinations. National advisory against international travel in certain regions of the world redefines the tourism trend. This leaves people as the intangible tourist attraction across the globe(Lenzerini, 2011). The changes in the global system also indicates the emergence of collective heritage, which encourages popular culture and events. Common events shaped by new social norms motivate people as individuals and groups. Modern tourists identify with common preferences such as hot spots or environmental attractions. Divers will visit beautiful ocean and sea locations for sports and businesspersons look for opportunities to visit China in order to learn from then production strategies. This negates the idea of individualism in the analysis of cultural heritage and it redefines future trends in cultural tourism(Hamamura, 2012). Conclusion In conclusion, Cultural heritage is diverse but it has aspects of collectivism. In support of Hofstedes approach, elements of cultural heritage such as language and artifacts still bring out differences. Adopting a common global language continues to face challenges because of this differences. The movement of people from one region to another does not erode this heritage as much as conflict and looting does. It is evident that globalization effects also affect the trend in globalization. Among its major effects is technology, which shapes the perception of tourists. Digital technology and multimedia applications influence peoples acceptance of global culture. People adopt common ideas that they can identify with. An example is the commemoration of events and celebrations. This affects the choice of travel location. However, diversities in geographical locations and peoples beliefs and values still define tourist attractions. References Alcock, S. E. et al., 2015. Looting and Vandalism around a world heritage site. Documenting modern damage to archeological heritage in Petras hinterland. Journal of Field Archeology, 40(2), pp. 221-235. Australia ICOMOS, n.d. Heritage Policies; Autralia ICOMOS interim heritage policy-federal election 2016. Csapo, J., 2012. The role and importance of cultural tourism in modern tourism industry. In: Strategies for Tourism Industry-Micro and Macro Perspectives. s.l.:s.n. Curry, A., 2015. Here are the ancient sites ISIS has dmanaged and destroyed. National Gegraphics. Hamamura, T., 2012. Are cultures becoming indvidualistic? A cross temperoral comparison of individualism in the United States and Japan. Perosnality and Social Psychology Review, pp. 3-24. Hofstede, G., 2011. Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and culture, 2(1), p. 8. Lenzerini, F., 2011. Intangible cultural heritage: The living culture of peoples. European JOurnal of International Law, pp. 101-120. Maria Munar, A., 2011. Tourist-created content: rethinking destination branding. International Journal of Culture, Tourism and Hospitality Research, pp. 291-305. Mazumdar, S. Mazumdar, S., 2004. Religion and place attachment: A study of sacred places. Journal of environmental psychology, 24(3), pp. 385-397. Richards, G., 2011. Creativity and tourism. Annals of tourism research, pp. 1225-1253. Stone, P. R., 2012. Dark tourism and significant other death: Towards a model of morality mediation. Annals of tourism research, 39(3), pp. 1565-1587. Yong, S., Whang, H. Ko, E., 2016. Pop culture, destination images, and visit intentions: Theory and research on traveel motivations of Chinese and Russian tourists. Journal of Business Research, pp. 631-641.

Wednesday, December 4, 2019

Building Corporate Brands and Strategic Alliances

Question: Discuss about the Building Corporate Brands and Strategic Alliances. Answer: Introduction The marketing management plays an important role in the success of a company and in improving the revenue generation of an organization (Kotler et al., 2015). It is important for capturing the market in a limited span of time and monitors the demands of the customers (Kotler et al., 2015). The managers are responsible for identifying the current trends and convert them into suitable opportunities. The aim of this report is to critically analyze the competitive and marketing environment of the CQ University based in Australia. It would discuss the marketing environment of the university and evaluate different kinds of external opportunities of the University. CQ University Australia emphasis on engagement excellence and the equity, which has led to its phenomenal growth in terms of new campus, number of students, infrastructure, reputation and impact of the research (Cqu.edu.au, 2017). It is considered as one of the greatest universities of Australia and it was found in the year 1967. It was accredited full university status in the year 1992. The University has several campuses in and around Australia such as Brisbane, Cairns, Mackay, Sydney, Emerald and others (Cqu.edu.au, 2017). In the year 2014, the CQ University merged with CQ TAFE, which has brought more than 175 years of experience in the education and training delivery (Cqu.edu.au, 2017). The University has highest ratio of the students belonging to low socio-economic, Aboriginal and mature age backgrounds. The Marketing Directorate aims to generate more interest in the University and responsible for the recruitment of the students. It also aims to make the University a better bran d (Cqu.edu.au, 2017). The University provides support as well as advices to all the faculties as well as various divisions. Market Summary and Demand assessment There are over 15.7 million people in Australia, who belong to the age group of 15 to 64 years (Abs.gov.au, 2017). Approximately 1 in every 5 people was enrolled in some form of formal study. A majority of the teenagers between 15 to 19 years old were enrolled in some form of study. In the year May, 2016, around 25% of the people (15-74 years of age) shared that their highest level of their educational attainment is Year 11 or below (Abs.gov.au, 2017). Only 41% of the people reported having a Bachelor degree or above qualification (Abs.gov.au, 2017). This is a low figure, which implies that there is a need to increase the number of educational institutions imparting higher education courses (Abs.gov.au, 2017). The people with higher levels of education are more likely to be employed while the persons with basic qualifications would find it hard to find an employment option (Hollensen, 2015). Australia has been through profound structural shift in the past few years. The Australian ec onomy would strive to evolve more in the coming years as part of demographic and economic developments. The University engages in a combination of both mass marketing and target marketing. In mass marketing, the University primarily follows differentiated marketing tactics. They offer specialized courses such as Business, Accounting, Education, Engineering. Health, Science and Environment, Transport and others (Cqu.edu.au, 2017). The primary target market for the University is the teenagers between the age group of 15-24 years and comprises of domestic, international students (Cqu.edu.au, 2017). The admission process of the University is based on their educational background as well; as their level of education (Cqu.edu.au, 2017). The secondary target market of the University includes the single mothers, middle aged persons, apprenticeships and trainees (Ehrenberg Smith, 2016). The University follows segmentation based on the differential marketing techniques. In this kind of target marketing, the University concentrates on two or more different market segments and tries to promote th eir brand within these segments (Cqu.edu.au, 2017). Current marketing mix analysis The University offers wide variety of subjects for the students based on their level of experience and their educational background (Cqu.edu.au, 2017). There are different courses provided to the students such as Creative, Performing, Visual Arts, Engineering, Information Technology, Science and Environment, Service Industries, Transport Services, Psychology, Health and others (Cqu.edu.au, 2017). The price of the educational courses is affected by a number of factors such as placement, competition, service quality, institutions reputation, facilities provided, education mode, institution brand name and others (McMillan, Kinnear Babovic, 2015). The University provides loan facilities to aid the students. The University offers both full time courses and distance courses for the convenience of the students. CQ University is known as the best providers of flexible training and education content, which provides hundreds of educational courses (Cqu.edu.au, 2017). It also provides on-campus courses which involve face to face classes which are carried out in weekly basis (Cqu.edu.au, 2017). The University aims to achieve brand management, creative production and engage in the creation of advertising booking as well as recruitment campaigns (Cqu.edu.au, 2017). The University also engages in the digital marketing strategies, which involves integration in the digital media platforms (Cqu.edu.au, 2017). PEST analysis Australian Government aims to contribute to the creation of international sustainable education sector. The Commonwealth has recommended an increase in the budget for schools in and around in Australia (Khanna, Jacob Yadav, 2014). However, the NSW government has announced a cut in the budget for public schools as well as non-government school sector (Khanna, Jacob Yadav, 2014). The TAFE sector is facing funding cuts which has fostered increased competition in the private education provider. The international education sector has major contribution in the Australian economy through the process of migration of skilled labor (Daley, McGannon Hunter, 2014). There are several students who prefer to reside at Australia for the purpose of completion of their studies. The higher education sector in Australia comprises of the 37 public as well 2 private institutions and 150 non-self-accrediting higher education institutions in the country (Daley, McGannon Hunter, 2014). There is an average 4.7 percent increase in student enrollment every year (Abs.gov.au, 2017). The social factors include the different demographic changes such as number of admissions, inability to attract suitable manpower, changes in educational qualifications and demand of specific courses (Demediuk Armstrong, 2014). These include the changes in the equipments or standards required in the University such as computer systems, IT lab, projectors, multimedia and others that help in the dissemination of learning. The technological advancements and the level of technology adoption determine the level of competitiveness of the University. CQ University faces tough competition from its rivals who are operating in the same market and caters to the same target market (Nelson, 2015). Some of the close competitors include University of Sydney, University of Melbourne, Charles Darwin University, University of Queensland, Charles Sturt University, Southern Cross University and others (Nelson, 2015). SWOT analysis The strengths of CQ University includes that it has full time faculty who use to take most of the classes at both the graduate as well as undergraduate levels (Cqu.edu.au, 2017). It has world class curriculum which is at par with the industry standards (Nelson, 2015). It has accessible location and provides loan services to the students for aiding them in the payment of the fees. The University has less funding in some of the departments and they lack financial support for the support of the faculty scholarships (Cqu.edu.au, 2017). They have degrees of understaffing in some of the departments. There are innumerable opportunities in the intellectual enrichment of the students coming from diverse backgrounds (Cqu.edu.au, 2017). The University can engage in more partnerships with the local employers so that the students can be placed at their final year. There is reduced government funding, risk of losing qualified faculty and the increasing competition from the different educational institutions of Australia (Nisar, 2015). There is a similar university which offers similar educational courses, which may affect the revenue generation of CQ University. Value Brand positioning analyses CQ University engages in connecting with the stakeholders or the communities by maintaining strong partnership relationships that are productive. The brand positioning is done with the help of spreading reputation and trustworthiness of the brand- CQ University is responsible and professional institution (He Balmer, 2017). The brand places itself well among their target audience and has strong brand associations. Conclusion The marketing environment of CQ University is determined along with the comprehensive marketing plan. The market summary as well as demand assessment of the University is being done. The segmentation as well as target market of the University is being done. The current marketing mix analysis is done along with the analysis of the external environment. The PEST analysis and the SWOT analysis of the University are done followed by the brand positioning analysis. This report would broaden the understanding of the marketing tactics of CQ University. References Australian Bureau of Statistics, Australian Government. (2017).Abs.gov.au. Retrieved 28 March 2017, from https://www.abs.gov.au Daley, J., McGannon, C., Hunter, A. (2014). Budget pressures on Australian governments 2014.Grattan Institute, viewed,21. Demediuk, T., Armstrong, A. (2014, March). Context of Higher Education and Its Implications for Quality Teaching: An Australian Perspective. InJournal of the World Universities Forum(Vol. 6, No. 3). Ehrenberg, R. G., Smith, R. S. (2016).Modern labor economics: Theory and public policy. Routledge. He, H. W., Balmer, J. M. (2017). Alliance Brands: Building Corporate Brands through Strategic Alliances?. InAdvances in Corporate Branding(pp. 72-90). Palgrave Macmillan UK. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Home - CQU. (2017).Cqu.edu.au. Retrieved 28 March 2017, from https://www.cqu.edu.au Khanna, M., Jacob, I., Yadav, N. (2014). Identifying and analyzing touchpoints for building a higher education brand.Journal of Marketing for Higher Education,24(1), 122-143. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. McMillan, G., Kinnear, S., Babovic, N. (2015). Comprehensive universities and the role of the national TAFE system: the CQUniversity context.About the research, 16. Nelson, R. R. (2015).The rate and direction of inventive activity: economic and social factors. Princeton University Press. Nisar, M. A. (2015). Higher education governance and performance based funding as an ecology of games.Higher Education,69(2), 289-302.